Business analytics is important for you to stay competitive in the modern business landscape. As your company grows, so does the amount of data you handle in order to advance it to the next level. Huge amounts of data can be used to give yourself an advantage over your competitors (among other benefits), but along with it also come more obstacles. Like a man holding too many limes from the grocery store with nary a shopping bag to put them in, you’ll find it nearly impossible to balance all effectively, or to avoid dropping them as you walk out. For big data analytics, the cloud is your paper bag - a container of adequate size that makes sure you don’t drop anything on your way to the car. Below is a list of reasons how the cloud does this for you.