The definition of ‘Big Data’ for small business might be easily confused with the enormity of data that a company owns. As an SME owner, you might think that your amassed data is not as substantial as those that large companies have. But in reality, data is just simply data, and the only differentiator is the way an organization makes use of it. Even the smallest business could own a comprehensive data set collected from its customers, and that can definitely be considered as big data. But just how can you get started on big data analytics and use it to improve your business?