The adoption rate for business intelligence in accounting is increasing over time. As it grows, accounting firms should devote more attention to enhancing their BI capabilities to attract more digitally-focused clients — and of course, to offer more value to the existing ones. 

Business intelligence simplifies complex data and turns it into easy-to-understand information. When presenting information, different BI tools use dashboards and visual elements like charts and graphs. Because of this, even those with limited background in technology can perceive its message — making it an excellent tool for communicating insights and trends. In this article, find out more about what business intelligence is, how it works and the benefits it can bring to your organization. 

Business intelligence (BI) platforms are vehicles that CFOs use for reporting and data analyses. Before you land with insights, BI tools are your first line of support to transform mountains of data that will deliver the answers you need.

In the area of decision-making, data is the integral unit that renders the process sound and complete. Having a profound understanding of how it can be maximized would open new doors for the business and strengthen its growth for the long haul. 

Accountants and finance professionals alike have been dealing with monolithic aggregated data for a considerable amount of time. When armed with the right data analytics skills, they can use this asset as leverage for a better decision-making.  

Branding is about bringing positive experiences to your customers — from the story behind your company to the appearance and quality of your products to the caliber of your customer service. It aims to improve customers’ perception so you can increase the value of your business. Below, explore the different branding strategies in e-commerce that you can adapt for your business.