Importance of Sales Forecasts for Startup Business

Posted by D&V Accounting Services
Jun 29, 2020
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Sales forecasts for startup business gives you a glimpse of your financial standing for a certain period of time, allowing you to identify key trends and possible pitfalls you might stumble upon along the way.

Sales forecasts for startup business
Related: What Are the Advantages of Cash Flow Forecasting

As early as now, you should realize that sales forecasting carries a lot of weight, especially your business finances are concerned. By acknowledging the importance of sales forecasting, you are already a step ahead in the entrepreneurial race.

The pandemic scratched our initial plans and forecasts, leading to massive adjustments in our operations and finances. Assess your financial position through sales forecasting methods for startups.
But how do you know whether your business is indeed ripe for sales forecasting?

1. Better Inventory Management 

One of the major perks of sales forecasting is that it allows you to have better control of your inventory. If you are currently struggling with inventory management, doing a regular sales forecast will empower you and your business to examine inventory trends and identify the specific lapse in managing your inventory.

2. Spotting Sales Trend 

Aside from helping business owners like you to get better at inventory management, another sales forecasting benefit that tops the list is spotting sales trends. 

The global turmoil presented a sudden dip in business figures and showed a decline in the worldwide economic performance. Thus, market and sales trends also made a sharp shift which businesses have to identify in the coming years. However, through sales forecasting methods for startups, you can determine the pattern and help formulate the best strategies to keep your sales up.

3. Improved Sales Performance 

Relative to the previous item where a startup sales forecast can help you spot sales trends, here’s one more reason why you should go ahead and complete that sales forecast: a look into your customer’s purchasing patterns. Through a sales forecast, you can gain more access to customer information and you can use this information to develop effective and strategic product and service promotions.

Sales forecasts for startup business may seem like a simple task but in reality, it isn’t. There is more to this complex accounting function than meets the eye, especially since the complexity of your sales forecast primarily depends on the size of your business. At this point, your best option is to dip into sales forecasting while your small business is still at its startup phase. But as your business expands and your sales and books become more complex, it would be best to delegate sales forecasting functions to a professional.

This post was first published 23 November 2015 and edited 29 June 2020.


Our Outsourcing: How to Make it Work guide explores how you can utilize accounting and finance outsourcing to drive growth to your business and add value to your processes.