Branding is about bringing positive experiences to your customers — from the story behind your company to the appearance and quality of your products to the caliber of your customer service. It aims to improve customers’ perception so you can increase the value of your business. Below, explore the different branding strategies in e-commerce that you can adapt for your business. 

Wondering how you can get orders into your customers’ doorsteps as quickly as possible? Setting up an efficient e-commerce order fulfillment process can be the answer. Here’s what it is, including the steps to complete it. 

The financial year 2021/2022 will be ending on 30 June 2022. Make sure you’re keeping up with your tax obligations to prevent regulatory issues in the future. In case you’re still finalising your tax returns, find out below how much tax a small business pays in Australia. 

Do you price your products based on the expectations and perceptions of your target market and in a way that brings in fair profits?

When you’re eyeing growth, an effective e-commerce business development strategy provides a roadmap for reaching your long-term goals. To start off your journey, take note of the basic steps outlined below.

We are at the crossroads of trading — a place where e-commerce and traditional business meet to form a new business reality. Where should you position yourself to deliver and get the most value to your target market? Should you be choosing one method over the other? If not, are you prepared enough to embrace the best of both worlds?