How to Increase Your Accounting Firm’s Client Base

It is only natural for accounting firms to strive for continuous growth – expanding their reach by taking on more and more clients.  

However, increasing your client base is no easy task. There are many factors such as the size of your firm and its current reputation that you have to consider before actively increasing your client base. Luckily, there are a few things you can do to make sure you start on the right foot and get on the right track towards success.  

Understanding Your Current Services 

Before conducting efforts to increase your client base, it is important to first understand your current services to figure out what works for the clients, what can be improved and how you can increase your market competitiveness. 
 
Here's what you can do:  

1. Assess client needs

Conduct an interview or a discussion with your existing clients to understand more of their pain points and additional services they might be interested in. 

2. Evaluate internal resources  

Determine or evaluate whether you have the necessary expertise, technology and staff to support your new services. 

3. Benchmark your firm 

Benchmark your firm with other leading firms in the accounting industry to know and identify potential gaps in your service offerings. 

How To Expand Services 

Once you've evaluated your current service offerings, then it's time to take the necessary steps needed to increase your client base. 
Depending on your findings, here are a few strategies to increase your clientele: 

1. Offer More Services

Add new accounting services to your list, since many clients nowadays prefer accounting firms that provide a broad range of services beyond just bookkeeping. 

2. Create Tailored Marketing Strategies for Your Firm 

After adding more services, it’s time to focus on your marketing efforts. This initiative plays an important role in growing your client base and effectively communicating the value your firm offers. 

3. Get the Best Technology to Scale Your Operations  

To streamline processes and make it easier for your team, get the best technology for your accounting solutions. This will help scale your operations and make it easier for everyone in the company. 

4. Stay on Top of the Trends

Staying updated on the latest industry trends lets you stay ahead of your competition and ensures that you are offering the best services possible. 

Being able to expand your client base positions your company as someone who is ahead in your specific industry as it shows that you are a credible service provider and allows you to expand your services further – expanding your company's operations and cementing your success. 

In Need of a Reliable Outsourced Accounting Partner? 

Serving clients all around the globe, we pride ourselves on delivering quality accounting solutions. Message us at marketing@dvphilippines.com to find out more about how we can help you.   

You can also read testimonials from our clients and access our guide D&V Philippines’ Solutions for Modern Accounting Firms to know how we can build a great back-office support for your organization.