D&V Philippines’ Social Media Guidelines

Last updated on July 18, 2019

With the average Filipino spending an average of 4 hours and 12 minutes on social media¹, social media has undeniably become an extension of our offline relationships.

With online platforms continually expanding, it’s common for our personal and professional lives to become entangled. Crossing paths with a colleague or a client online adds another layer to your professional relationship. 

However, it also opens the door to miscommunication, which can lead to losing clients, damaging the reputation of our Company, or getting in trouble with regulators. For this reason, these social media guidelines have been developed to protect the interests of D&V Philippines, our employees, and our clients. 

We also believe that our employees are the primary assets of D&V Philippines. Since you’re an extension of the Company, whatever you share on social media reflects on the Company’s image. As such, let’s make sure that we represent it well.

Exchanging posts and conversations through these online channels can optimize D&V Philippines’ presence among clients and competitors. Content pushing D&V Philippines’ vision, showcasing its goal of becoming a professional services firm recognized as finance and accounting experts, or helping us do our jobs better add value to the Company’s branding.

1. Protect yourself. Protect D&V Philippines.

Be transparent. When talking about D&V Philippines on social media, always disclose that you work for the Company. You don't want to accidentally mislead someone by not saying that you are an employee of D&V Philippines. It’s always best to let those who have the authority and expertise to manage any situations involving the public.

• However, don’t write on behalf of D&V Philippines, and make it clear that what you’re giving is not an official response by the Company. If you see any defamatory post about the Company, escalate it to your immediate supervisor or to the Corporate Communications Team (communications@dvphilippines.com). Let them handle the situation accordingly.
  
  
• Keep in mind that you should not disclose any information that you are not allowed to share. In particular, avoid posting any content that contains proprietary information, intellectual property owned by other companies, or defamatory language.

2. The Company’s assets belong to the Company.

The digital properties of D&V Philippines are meant for promoting our brand and enhancing our existing relationships. We do not only protect the physical belongings of D&V Philippines, but the corporate assets as well, such as:

• the Company logo,
• Audio-visual presentations,
• Blogs, whitepapers, and social media graphics, and
• All other intellectual properties owned by the Company. 

Using these assets for personal use requires a written agreement between the Company and the party involved, as this serves as legal protection and gives a right to use the property without worrying about the repercussions.

If you happen to stumble upon a third party who’s not affiliated with D&V Philippines but uses the Company branding, immediately report it to the Corporate Communications team. 

3. Have fun, but be responsible.

• We encourage you to maximize your use of social media by sharing thoughtful content, engaging in stimulating conversations, and building meaningful networks that will help you grow as a professional. 
  
  
• When publishing content, always use your best judgment and be responsible. Ensure that what you’re posting is correct, factual, and fair. Keep in mind that anything you post can go viral, regardless of your account's privacy settings.
  
  
• Make sure that you’re only sharing content you’d be comfortable to see shared even with people outside your intended audience.
  
  
• Always be polite, level-headed, and reasonable when engaging in conversations online. 

¹ (We Are Social, 2019)