Social media has become an integral part of the consumer’s buying journey—from brand awareness, to consideration, to building their preferences, to purchase decisions, re-purchasing, and loyalty. Many businesses are making use of social media to build and promote their brand, however, not all are able to integrate insights and have an in-depth understanding of what all their social data mean. Social intelligence is something that all businesses should cultivate, as it is a great approach to delve into the minds of consumers on a very personal level. Here are the top reasons why social media and business intelligence combined spells success for your business!